2023 JLL Greater China Hotel Operators Sentiment Survey

More than 60% of hotel operators in Greater China are confident about their performance in 2024.

September 14, 2023

With the hospitality industry continuing its recovery path out the unprecedented challenges over the past years, JLL recently conducted the hotel operators sentiment survey across Asia Pacific to gain perspective on what hotel operators are currently focusing on and foreseeing in the sector moving forward. The survey results will tell how China’s hotel operators are adapting to the new realities of the industry and discuss the implications for the future of the industry.

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