Guangzhou 

With roots in the Zhujiang New Town in Guangzhou, our Guangzhou office continues to bring real estate solutions in the Guangzhou and South China markets—and now branches out in the Guangdong-Hong Kong-Macao Greater Bay Area

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Trading hub at the heart of the Greater Bay Area

As one of China’s largest and earliest developed port cities, Guangzhou has been a major trading hub for well over a century. Located at the heart of the Pearl River Delta, it acts as an international gateway to the region’s huge manufacturing industry. Established in 2004, our Guangzhou office assists our clients across the city and in other GBA markets to achieve their business ambitions.
We work closely with local, regional and global clients, helping them to rent, manage and invest in real estate properties. Following strong regional growth in recent years, by 2018 the projects managed by our teams covered a total GFA of over 12 million square meters. Our work in the city has included cooperation with some of Guangzhou’s landmark projects, such as the CTF Finance Center, International Finance Center, Taikoo Hui, Rock Square, and OneLink Walk.

Introducing JLL South China

The past few years has seen JLL gain strong foothold in South China, with successful Grade A office, property management and consultancy projects. But as the real estate business model continues to evolve, it has become imperative to ride with the waves of change as traditional concepts just won’t work anymore.
And so, we made the big move. To enables us to scale new heights, our new home follows the “Smart Office" concept, and brings forward the “One Office” approach across South China. 

What's your
ambitions?

Getting an insight into worldwide investment trends, we assist you in discovering new opportunities and evolving your strategy, accordingly. We help you make wise and robust real estate decisions that optimize your investment returns in areas such as Mixed-Use Development, Regional Development, Urban Regeneration and Corporate Consultancy.

As the leading real estate development consultant in East China, our Strategic Consultancy team provides industry analysis and real estate consultancy strategies for the development of land, cultural tourism, urban regeneration and corporate real estate, to city decision makers, real estate developers, investors and land owners, as the city continues to evolve, renew and reshape. These services help you in reducing risk, increase the success rate of real estate projects, and create urban spaces where people and businesses thrive together.

We help you in discovering a wealth of investment opportunities and sources of funding: buying assets in different categories or cities; customizing transaction structures to achieve rapid asset sales; thus assisting you in financing and securing favourable trading structures and terms for your investment.

Our Capital Markets team has extensive industry experience and local market knowledge to ensure your investment needs are fully optimized. We conduct sales, acquisitions, consulting and development financing for large-scale mixed-use, office buildings, shopping malls, land, business parks, logistics facilities, alternatives and urban regeneration projects. We also work closely with our global investment team to provide strategic asset allocation services at a global level for domestic capital. In addition, we provide land acquisition consulting services for domestic real estate developers for expanding their business abroad and ensuring that they have access to the widest range of resources and opportunities to maximize their investment value and return.

We secure high-quality tenant mix, based on your business goals: attract and retain quality tenants with comprehensive leasing and marketing strategies to increase your asset value; negotiate favourable leasing terms to maximize your property occupancy and asset value.

Our Office Leasing team leverages industry insight and business networks to help you in gaining a deeper and clearer understanding of your target tenants and achieve faster rental returns. We provide you with comprehensive and in-depth analyses so that your property positioning stands out in the market. We find and retain important tenants and buyers, determine the best rental and price levels and create maximum value for you.

We maximize your investment returns: provide an excellent experience for your tenants and their clients; and provide efficiently and securely operating spaces for a sustainable future.

As a leading service provider and a trusted partner, we provide you a range of Property and Asset Management services and consultancies, such as management of assets, shopping malls, hotels, apartments, auditing of building operations and so on. We bring the sense of ownership to every aspect and do everything we can to ensure that your assets are managed effectively, safely and continuously. We help you make wise decisions, maximize revenue while minimizing expenses and risk by reducing operating costs and increasing asset value.

We help you in working out sustainable development solutions that maximize your asset value, reduce risk, create new sources of income, mitigate space use costs or improve occupational health and well-being, essentially changing your investment, development, management or the way you use the building.

We help you in customizing new solutions to meet your sustainability goals, whether it is maximizing building value, providing a safer workplace for your employees, or creating an environment that boosts your efficiency. We provide you with different types of green building certifications, data management, and sustainability consulting services to meet those goals.

Discover the true value of your property or portfolio. We will help you in making informed business decisions so you achieve your investment goals through our services including valuation, financing advisory, due diligence, feasibility and market research, and balance sheet reporting.

Having hands-on experience, our Valuation Advisory team provides you with real estate consultancy with a range of comprehensive assessment and valuation services for tangible and intangible assets, including equity, financial instrument, bio/minerals etc.

We are committed to providing you with professional and impartial real estate assessments covering all asset classes. We meet all your needs in financing, trading, financial reporting and restructuring, providing highly recognized independent valuations and advice. Our teams pay comprehensive due diligence in meeting your financing, investment, reporting and other such needs so you make wiser decisions.

Armed with a broad range of skills, including economics, econometrics, finance, urban planning and valuations, our Research team produces a range of outputs from comprehensive market monitoring and analysis across major institutional-grade property markets, to forecasts for key real estate indicators. We also conduct consultancy projects and creates thought-leading research papers on topical issues. We regularly undertake custom efforts for individual clients, providing both specially tailored research and consulting products. 


Whether you’re planning a single office relocation or seeking a new office space to meet your global expansion strategy, our experienced office tenant representatives can serve as your immediate professional advisors to satisfy your business needs.

Our Office Tenant Representative team helps you optimize office space flexibility and productivity while reducing real estate costs and risk. We conduct an in-depth analysis of the business drivers and rental needs of the company, identify and evaluate appropriate solutions and be responsible for negotiations. We provide a one-stop services for site selection, property search and research, commercial terms negotiation, leasing and sale strategy adjustment, financial analysis, qualitative analysis, and office space optimization.

We provide quality services to you in accordance with established schedules and cost targets, and control any further risk. Our Project and Development service team understands your strategic goals and vision for the project, and remains committed to providing a broader range of business outcomes beyond project delivery. The team’s services include project consulting, management, design and construction - comprehensive one-stop project development and management service. This helps in achieving the long-term goals of each construction, renovation and design project, helping you save costs and time and minimize financial risks.

Our Facilities Management team provides core services such as the management of daily operations and facilities. They actively manage and measure the performance of corporate real estate facilities across industries and multiple asset types. We maximize facilities management efficiency by strategically procuring resources, reducing energy consumption and by providing flexible engineering services. Our professional teams use superior quality building management technology and processes, and economies of scale to reduce your facilities’ operating costs. These services improve productivity and financial performance while reducing risk and ensuring the quality of facilities management services.

Our Lease Administration professionals help you centralize your lease management processes. Whether you have a small number of leases or a global portfolio, we assist you by reducing costs associated with incorrect lease charges, right sizing your portfolios through lease options, identifying underutilized assets to mitigate risk. Our professional teams perform detailed lease abstraction and input, report on critical dates, manage notices, manage accounts payable and receivable processes, perform desk audits of operating expenses and tax escalations, direct field audits, and provide monthly, quarterly and annual reports. We examine all your lease terms to reduce costs and take advantage of market changes.

We collect and interpret real-time data about your business, market, location, and employees.  Based on the analyses, we make decisions to reduce risk, increase value, and make sure that your business is aligned with the future.

By having a comprehensive client base, access to extensive global resources and relevant local experience, we accurately verify space requirements, recommend suitable office space solutions and negotiate leases and ownership terms. This approach is a liberation from the traditional model of a single transaction. Our professional team delivers measurable value to your portfolio, helping you reduce real estate costs, minimize risk, increase workplace flexibility, and create a more productive office environment. 

Our approach to Transaction Management is to combine a rigorous transaction process with high quality professional staff to deliver superior transactions to you. Our Transaction Management and Tenant Representation services help you evaluate lease obligations and space requirements to create a flexible and productive portfolio strategy. We manage your transactions and secure or dispose of space at the right time, on the right terms and employ a multidisciplinary approach to develop occupancy strategies linked to your core business objectives. 

We create a vision for your workplace that fosters innovation and improves business performance: design appealing flexible spaces that reflect your culture and are perfectly suited to employees’ needs, helping you to attract and retain top talent.

We have a centralized team of dedicated, multi-disciplinary experts to deliver enduring workplace change. We create and implement workplace strategies that are enduring because we understand that success depends on getting the right alignment between people, technology, real estate and work process. We deliver a true end-to-end workplace solution for you from strategy to implementation and ongoing management. 

We help you in working out sustainable development solutions that maximize your asset value, reduce risk, create new sources of income, mitigate space use costs or improve occupational health and well-being, essentially changing your investment, development, management or the way you use the building.

We help you in customizing new solutions to meet your sustainability goals, whether it is maximizing building value, providing a safer workplace for your employees, or creating an environment that boosts your efficiency. We provide you with different types of green building certifications, data management, and sustainability consulting services to meet those goals.

Discover the true value of your property or portfolio. We will help you in making informed business decisions so you achieve your investment goals through our services including valuation, financing advisory, due diligence, feasibility and market research, and balance sheet reporting.

Having hands-on experience, our Valuation Advisory team provides you with real estate consultancy with a range of comprehensive assessment and valuation services for tangible and intangible assets, including equity, financial instrument, bio/minerals etc.

We are committed to providing you with professional and impartial real estate assessments covering all asset classes. We meet all your needs in financing, trading, financial reporting and restructuring, providing highly recognized independent valuations and advice. Our teams pay comprehensive due diligence in meeting your financing, investment, reporting and other such needs so you make wiser decisions.

Our team provides professional services covering areas such as office buildings, business parks and co-working spaces for property owners, institutional investors, and companies that purchase or lease office spaces. From acquisition to disposal of office building, at each step and in every aspect, our team helps you reduce risk and costs, increase building revenue and optimize office efficiency. Whether it is investing in office buildings, searching office space, managing property and portfolio, or delivering office projects, we can advise and provide transaction support. Our office leasing, property management and investment experts know how to position and manage your portfolio for long-term gains.

From street shops to large shopping malls, the development of retail market presents unique challenges and opportunities for retail developers, investors and retailers. Whether it is your first entry to the local market or national expansion, a deep understanding of the market landscape is a key challenge for retailers. At the same time, in a highly competitive market, developers are constantly looking for sustainable competitive advantages. With in-depth data analyses, our highly professional market research experts help you to make the most informed decisions. We can cover any need in the retail real estate sector, such as where you open a store, where you invest, what types of properties you build, how to gain maximum revenue, and so on.

Through expertise and best practices in supply chain and logistics, site selection, policy and local negotiations, our Industrial and Logistics team helps you acquire, sell, build, lease and manage industrial properties so you achieve optimum benefits. Our professional industrial real estate services team helps real estate developers and owners, investors and tenants to improve the performance of their industrial property portfolios. We provide you with a full range of strategic support for your industrial property needs and we are committed to becoming the best business partner in the industrial property market.

We offer comprehensive real estate services to developers, investors and home buyers—specialising in international residential properties, peer-to-peer consultation, marketing and project sales agency services. With our extensive international experience and local market knowledge, we deliver an integrated solutions customised to your unique needs.


Talk to us
about Guangzhou real estate market. 

Explore how we help our clients achieve their ambitions.
Jex Ng
Managing Director, South China

Guangzhou

Room 2801-03,Guangzhou CTF Finance Centre, 
No.6 Zhujiang East Road, Zhujiang New Town, Tianhe District,
Guangzhou, China Mainland 510623 
Tel: +86 20 2338 8088 
Fax: +86 20 2338 8118