The world abounds with spaces people deliberately visit to enhance aspects of their lives. To boost physical performance, for example, one might visit the gym. If personal enrichment is the goal, the space might be an art gallery.
The office is seldom seen in this way, considered a place of necessity more than of personal fulfillment. Yet, innovators and researchers are upending traditional notions of the workspace to reinvent it as a deliberate destination that optimizes cognitive and personal performance. In this vision, the best workspaces can be incubators of human endeavor, innovation, deep work and wellness—enabling individuals to thrive and teams to surpass themselves.
“If I need to work on my physical fitness, I go to the gym. In knowledge work, for similar reasons, workplaces should be places that help me improve my cognitive performance and well-being,” says Ben Hamley, Future of Work lead, APAC, at Jones Lang LaSalle (JLL). “Workplaces that are designed with human experience in mind get the best of the minds doing the work. In this way, they can be destinations that people deliberately choose for the benefits they offer rather than the default.”
JLL is a pioneer in strategies to deploy next-generation technology, underpinned by data analytics, to design spaces and work experiences that—as Mr. Hamley puts it—enable working people “to be a better version of themselves.” Never has the mission held more poignant urgency—nor boundless opportunity—than in this age in which Covid-19 has upended lifestyle patterns, inspired unprecedented labor mobility and opened ongoing possibilities to reinvent the very nature of work.
With innovations like workspace ambassadors who curate the workday and subtle lighting adjustments that maximize focus, JLL is conceiving a workplace of the future that becomes an extension of the human mind to personalize needs and goals.
In one of its newest projects, the international real estate company is partnering with the neuroinformatics firm EMOTIV to study the neuroscience of workplace design. By investigating the brain patterns of people at work, JLL aims to apply these insights to create optimized workspaces and curated experiences to melt the boundaries between humans and their surroundings, whether physical or virtual.
“In the future, we’re not going to be separated from our environment,” says EMOTIV CEO Tan Le. “We’ll become an almost fully integrated organism within an intelligent space.”
Neuroscience-inspired directions for the future of work
To be even more agile and precise in choreographing work experiences for dynamic environments, JLL is taking its human-centric mission to a higher level through its partnership with EMOTIV.
The brain research firm is the inventor of headsets and algorithms that enable precision real-time insights into cognitive and emotional states through electroencephalography (EEG). JLL is collaborating with EMOTIV on a series of studies to measure where and how employees can enhance performance and better manage health and well-being in the workplace.
In particular, the research aims to create insights into factors such as the best environment for creative tasks, how working alone or together affects attention and stress, what kinds of situations unleash collaborative energy—or when to simply take a break.
“Using this technology, you’ll access real-time feedback on your changing brain dynamics,” says Kim Old, chief commercial officer at EMOTIV, “from receiving a notification when you’re no longer paying attention to identifying patterns of stress that affect decision making. Applying machine learning, AI and behavioral-science-backed nudges, we can help people act on these insights and maintain wellness habits to create smarter, more efficient and personalized experiences for a safer and healthier workplace.”
To drive the mission, JLL and EMOTIV are carrying out a controlled study, gauging performance and wellness in a variety of tasks and situations. By enabling workers to “intimately understand themselves better,” the study aims to explore the way our brains respond to different working environments, helping each individual find an optimal balance in hybrid work.
Looking further ahead, JLL aims to leverage the partnership to create a consortium of companies to deepen understanding of how advances in workspace design and technology can move workers toward optimal workplace health and wellness.
“Through our partnership with EMOTIV,” says Mr. Hamley, “we believe we’ll be able to create new categories of workplace design and workforce strategy to maximize human potential.”