As technology companies navigate the complexities of hybrid work, AI-driven growth and evolving talent demands, real estate strategies are more critical than ever. Corporate real estate has evolved from overhead to a strategic asset—it is now seen as a critical driver of innovation, collaboration and operational efficiency in today’s technology landscape. 

Technology organizations are adapting to this rapidly shifting landscape. In a time when AI is transforming every segment of the industry—from semiconductor development to software innovation—priorities are shifting to invest in infrastructure, talent and spaces for innovation and to optimize the rest.

Technology companies are enhancing office spaces strategically to improve both utilization and effectiveness. Most are decreasing dedicated workstations while increasing shared workstations and collaborative spaces and implementing higher seat-sharing ratios. The emphasis is on creating spaces that facilitate small, action-oriented meetings through neighborhood layouts and huddle rooms, while also providing phone rooms and focus spaces for individual productivity.

Most technology companies, even those without a mandate, are encouraging a return to the office to foster collaboration and productivity. A lack of adequate workspace, distributed teams or a difficult commute are a barrier to productive in-office work. Companies have found some success in increasing attendance through offering food and events, although this sometimes results in “coffee-badging”, where employees come for the perks and then leave. Mandates also spur attendance but can hurt morale and retention. Boosting employee effectiveness as well as attendance requires both supportive real estate and culture.