2024/2025 JLL Greater China Hotel Operators’ Sentiment Survey
As we anticipate a recovery in domestic hospitality market this year, how do your hotel’s key performance metrics measure up? Are there any challenges that need to be addressed? How do most hotels view their budgets for 2025? What might the market landscape look like in 2025? JLL recently conducted a comprehensive sentiment survey across the Asia Pacific hotel operators, gathering 621 responses from Mainland China, which we believe will provide valuable insights into the current priorities and expectations in this dynamic environment.
Report highlights：
Occupancy & ADR: Sentiment improves in general for 2025, yet Y-o-Y growth is expected to remain limited. Luxury continues to be more optimistic than the other segments, while entry-level hotels anticipate challenging times
Labor and Talent: Top 3 departments the most challenging to recruit for are related to guest-facing and F&B roles.
Food & Beverage: Reverse situation is expected in 2025 with more positive sentiment in F&B revenue and profit.
Mice and Wedding: In China, about 1 out of 4 hotels with MICE/Wedding facilities do not expect to outperform pre-pandemic times in 2024.
CAPEX Priorities: Technology upgrades and MEP improvements remain the key priorities in CAPEX, in line with the regional trends, but expenditure related to brand standards overtakes sustainability enhancement in 3rd spot
Sustainability: In China, data collection at hotel level and sustainability report are the top two priorities for 2025 in terms of sustainability actions.
Total Revenue & Profit – 2025
