JLL: A Brand Apart

Beijing–As the 2018 China Finance Summit held its 7th annual main event in Beijing recently, JLL (NYSE: JLL) was honored with the 2018 Outstanding Brand Image Award. The title makes JLL the first and only company in the real estate industry to have won this award, highlighting a long and outstanding history of brand innovation.

July 25, 2018

​JLL wins "2018 Outstanding Brand Image Award" at 7th China Finance Summit

Beijing, July 24, 2018 – As the 2018 China Finance Summit held its 7th annual main event in Beijing recently, JLL (NYSE: JLL) was honored with the 2018 Outstanding Brand Image Award. The title makes JLL the first and only company in the real estate industry to have won this award, highlighting a long and outstanding history of brand innovation.

Established in 2012 with the support of domestic financial and mainstream media outlets, the China Finance Summit serves to gather and share business wisdom through a variety of channels. A combination of presentations, high-level discussions, award ceremonies, and brand exhibitions are all focused on exploring the driving forces behind China's economic transformation and development. KK Fung, Managing Director of JLL Greater China, said: "JLL is deeply honored to be the first ever real estate company to win this award. As a brand with a history of over 250 years, JLL has continuously evolved and reinvented itself, and has continued to lead innovation and break new ground in the highly competitive environment of the property industry."

A new brand image for a new era

The theme of this year China Finance Summit was "A New Era in China's Economic Journey", and the two-day event saw industry leaders, politicians, economists, entrepreneurs, and youth representatives gather to exchange fresh ideas and explore new opportunities.  A wide range of new concepts such as industrial revitalization, new retail, AI, smart transportation, financial technology, blockchain, and targeted poverty alleviation all proved to be hot topics. JLL's operations are closely related to many of these areas, and this feeds in to the company's new strategic global vision of Beyond, which seeks to equip and position it for further growth throughout the next decade and beyond.

As a leading global real estate professional services and investment management company, JLL employs over 83,500 people, with nearly 300 branches in more than 80 countries around the world. Building upon these strong foundations, JLL refreshed its brand positioning last year, taking Achieve Ambitions as its brand promise, while continuously optimizing communication channels, and actively participating in social welfare. This new brand commitment displays a modern global vision which places people firmly at its center. This is highlighted by the fact that JLL was named by the Ethisphere Institute as one of the World's Most Ethical Companies for the 11th consecutive year and was again included on Fortune's list of the World's Most Admired Companies.

Sparking proptech into life

A further example of Beyond can be seen in JLL's support and investment in the burgeoning field of technology-based solutions in the property sector, also known as "proptech". Driven by rapid urbanization, the emerging middle class, and a tech-savvy population, as well as the government's strong support of innovation and entrepreneurship, JLL believes China will lead the digital transformation of the real estate industry and become a hub for proptech in coming years.

The launch of JLL Spark last year has seen the addition of a global business which adds to the company's existing proptech capabilities by identifying and delivering new technology-driven industry solutions. By combining new digital tools and data insights with the company's existing deep market knowledge, JLL Spark secures JLL's place as a world leader in real estate technology. The injection of US$100 million into the JLL Spark Global Venture Fund which was announced in June will help bring the best proptech ideas and cutting-edge digital solutions to reality, while the recently announced Propell Asia proptech accelerator sees JLL team up with Lendlease in Singapore to provide a platform to help the most promising start ups in the region. Furthermore, a series of hackathons organized in conjunction with AngelHack were held in Beijing, Shanghai, and Shenzhen in June based around the theme of "Seamless Technology".

Leading research and a workplace for the future

When it comes to identifying market trends, JLL's forward-looking research papers are a key source of insight for not only the company's many clients but also the industry as a whole. Earlier this year the China12: China's Cities Go Global report, the latest in the Global City Series, examined the competitiveness of leading mainland Chinese cities and their transformation into major hubs of innovation and global interaction, while a recent report on the new trend of flexible space looks at increased demand in the APAC region compared to Europe and the US, as more and more landlords and developers in the region realize the true value of the sector.

JLL's Future of Work report published globally last year takes a unique outlook on the changing world of work and its impact on the next generation of corporate real estate. It examines how new business models are disrupting the traditional real-estate world and the way in which we work, including emerging trends such as the rapid adoption of co-working spaces. This initiative explores the ever-changing working environment and looks ahead to its impact on the real estate of the next generation of enterprises across five key areas, including a more worker-friendly experience, continuous innovation, digital drive, financial performance and efficient operation.

Leading the way in practise as well as in research, in December, JLL's office at Shanghai's HKRI Taikoo Hui achieved the first WELL Platinum certification in Asia Pacific. Awarded by the International WELL Building Institute pbc™, the WELL Building Standard™ measures and monitors features of buildings that impact the health and wellness of the people who use them. To be awarded WELL Certification by IWBI, the project underwent rigorous testing across seven categories of building performance which included a final third-party evaluation. In addition to the building's LEED certification, this clearly demonstrates JLL's commitment to environmentally friendly practices, and to providing the best possible working conditions for its staff.

Creating the right environment

As part of an integrated forward-thinking approach, JLL is also working hard to protect the environment in which we live. The company's recently published Global Sustainability Report, announced exceeding its goals for carbon emission reductions within its corporate offices. During the nine years JLL has been reporting its sustainability performance, the firm has made great strides toward improving its environmental impact. The report also commits to setting Science Based Target by 2020 to help achieve its sustainability goals as part of its vision of Building a Better Tomorrow. This ambitious set of new sustainability targets aim to dramatically reduce the impact on the earth's resources and create value over the long term for clients and the wider community.


JLL's new global vision coupled with ongoing excellence across a variety of area within the industry has not gone unnoticed, which accolades such as the 2018 Outstanding Brand Image Award demonstrate. As Tammy Hu, Head of Marketing of JLL Greater China points out, "Winning this award is a testament to JLL's ongoing drive of breaking through traditional industry barriers and achieve forward-thinking transformation in both practices and brand vision. It shows, as a company, we always think beyond and dare to innovate, constantly evolve, and act as leaders of change and transformation..

​​– ends –​​


About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with nearly 300 corporate offices, operations in over 80 countries and a global workforce of 86,000 as of June 30, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit