One of the largest investment managers in the world and a leader in responsible investment sought to assess the potential stakeholder impacts of embarking on a bold brown-to-green fund.

Having a strong pre-existing relationship with JLL's Value and Risk Advisory team, leadership with the asset management firm turned to JLL’s ESG specialists for advice on how investing in sustainability could help improve returns, minimise risk and meet net-zero carbon objectives for a trio of select properties in Europe.

The assets spanned vastly different sectors and markets; featuring offices and hotels across Germany and Poland. JLL analysts would need to consider how transition risk would influence the value of each asset based on unique market and sector nuances, requiring a unique approach for each of the three assessments.

Not only would the JLL team have to provide innovative analysis and highly tailored reporting the firm’s leaders could trust; the necessity was to deliver those results within an intense two-week timeline.

Two short weeks after the project kickoff, leaders with the firm walked away with the business case of asset-level decarbonisation plans in their management strategy.

Harnessing JLL analysis, our client elected to proceed on the decarbonisation plans—and went on to use these assets to seed their new brown-to-green fund, called the Net Zero Ambition Real Estate (NZARE) fund.

Today, this global powerhouse is raising equity to expand the fund even further, helping further its global reputation for delivering long-term value as well as a positive impact on society and the environment.