JLL Helps InterContinental Hotels Group Create Hotel-Style Office Experience

In 2016, InterContinental Hotels Group leased four floors of office space at Citigroup in Lujiazui, Shanghai, and appointed JLL to provide relocation management and office space strategy services. With 444 employees across 13 departments working on non-continuous floors, the client hoped to enhance collaboration and communication between different departments by creating a workable implementation path and forward-looking contingency management and communication solutions. The aim of this was to raise the awareness of corporate brand culture among both employees and visiting customers

Based on IHG’s needs, JLL's Workplace Strategy team figured out the main challenges faced in service work by organizing high-level, face-to-face interviews with the client and sought to make a breakthrough to provide a foundation for improving research and development of the office environment. In addition, the team also successfully produced a strategic design brief through a series of employee workshops and ethnography research.

In the end, JLL worked with the client to create hotel-style concierge areas and conference areas, replacing traditional office front desks to better represent the brand characteristics of InterContinental Hotels Group and the hotel industry attributes they represent. At the same time, a display area and a leisure work area have also been set up within the office space to enhance the interaction between employees while enhancing the customer visit experience.

Eddie Ng, Managing Director of JLL East China, said: “We can quickly and accurately understand the needs of our customers and provide rapid solutions. This not only reflects our team's professionalism, but also how they successfully implement JLL’s brand promise to 'Achieve Ambitions'."