Chief Executive Officer, Greater China
Bessie Lee is the Chief Executive Officer for JLL Greater China, based in Shanghai. She leads JLL’s 16 branch offices with over 20,000 employees in Greater China.
She is responsible for setting the strategic direction of JLL’s Greater China business, growing relationships with domestic and government clients, as well as increasing penetration of the company’s technology products through digital transformation and driving growth through technology-enabled services.
With more than 30 years of experience in the marketing and advertising industry in Greater China, Bessie was most recently the founder and CEO of Withinlink, a China-based start-up incubator and early-stage venture fund focused on marketing technology that supports China’s media communications industry. Prior to founding her own company, she was CEO of WPP China from 2013-2017, where she was responsible for 14,000 employees and more than US$1 billion in annual revenue.
At the same time, Bessie serves as a non-executive director on the boards of four companies; Abcam (Nasdaq: ABCM/ London AIM:ABC), Electrocomponents plc (LSE: ECM), Homeplus Digital, and Shanghai Fuge Information Technology.
Bessie graduated from the University of Illinois with a master’s degree in communication. She is also a co-founder of the Mobile Marketing Association in China. In 2017 and 2018, she was elected as co-chair to lead the association on key industry issues in a market with the highest mobile Internet population in the world. She received many international awards for her professionalism and contribution.