JLL Partners Zhenhua Group to Create a New Fashion Landmark

Yantai Zhenhua Shopping Centre/International Plaza enjoys an excellent location with a total area of 220,000 m2 and 2,580 parking spaces. It is the only mixed-use fully equipped shopping center in Yantai which is home to top and second-tier international brands and is an influential project on the Shandong Peninsula. Zhenhua Group (Yantai Zhenhua Department Store Co., Ltd.) is a key enterprise in Shandong Province that owns more than 100 chain stores

JLL's Retail team was appointed by Zhenhua Group to provide in-depth positioning consultancy and leasing agency services for Yantai Zhenhua Shopping Centre /International Plaza, helping the project recruit quality brands and tenants.

Supported by strong industry experience and solid on-site research, JLL helped the project to conduct research on consumption patterns of Yantai’s mid-range and high-end customer groups. This helped it to plan and implement detailed multi-format layouts for tenants such as international brands, F&B, and entertainment. JLL also assisted the owners in formulating an effective investment strategy, at the same time as providing leasing services and helping successfully introduce a number of internationally renowned brands. Among them, the signing of South Beauty’s Shandong flagship store on the 8th floor represented the first offering by this chain in the Yantai-Weihai region. Southern Beauty is now an anchor tenant of the shopping center and has achieved strong returns and good standing within the project.