China is quickly finding itself in uncharted retail territory, with a huge influx of new shopping malls coinciding with the fast adoption of e-commerce by its rapidly-expanding consumer class. Competition is leading to mounting pressure for shopping malls to differentiate. Developers are looking to the rest of the world for solutions, but are finding that they will need to tread a new path. China’s retail sector will be blazing its own unique trail as bricks-and-mortar facilities grow in tandem with omni-channel and experiential retailing.
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