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China’s middle class has embraced foreign dining. Many Western and Asian food and beverage brands already have sensed opportunity and expanded aggressively across the country, becoming fixtures of China’s malls and shopping streets. In this report, JLL collaborates with retail data specialist LocalGravity to examine what trends underlie the China roll-out strategies of 32 well-known international F&B chains, as well as what insights they hold for brands looking to deepen or establish a presence in the country.
This guide includes:
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20 February 2017