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Coworking: Fad or fixture?

​The various factors driving the coworking boom in China show us that one size does not fit all. The five coworking models outlined in this paper come with their own benefits and risks. Companies should first seek to understand what constitutes value for their business and how their workplace—whether a coworking space or a traditional office—can better support this. Solutions can then be developed to identify how much of a firm’s workforce could benefit from coworking, and assess whether a business should participate in coworking.

Successful participation in coworking space relies on generating a sense of physical and virtual community, collaboration and engagement by users. It is not simply about creating another place to work. The experience itself is paramount to making coworking a success.

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