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Gone are the days when places to park cars served as mere cash cows.

Today their profitability hinges on factors such as the rise of shared mobility services, increasing emphasis on reducing congestion and carbon emissions, and demand for seamless experiences.

Take a forward-thinking mobility hub in Amsterdam called "De Ceuvel." The former shipyard has undergone a sustainable and vibrant transformation, incorporating car parking facilities with electric vehicle charging stations, bike-sharing services, and even floating gardens. It showcases the convergence of transportation, sustainability, and community engagement.

“Today, forward-thinking stakeholders in the industry recognize the importance of leveraging technology, data analytics, and sustainable design to transform car parks into dynamic mobility hubs that serve as integral components of smarter cities while adapting to evolving urban landscapes and community needs,” says Colin Chan, head of JLL's Car Park Solutions team.

The transformations come amid a raft of changes to cities big and small, as cities embrace technology and adapt to changing transportation demands.

As Adam Bidder, Managing Director of Q-Park in Ireland and the U.K. puts it, “they’re revolving to reflect the change in society where people want choice in how they commute.”

Bidder and Chan discussed the parking, cities and their future together on an episode of Trends & Insights: The Future of Commercial Real Estate. Their discussion – touching on hot topics like congestion, sustainability and artificial intelligence (AI) – looked into groundbreaking initiatives in Cambridge, U.K., where people control the city's transport system in real time, and at the One Post Office Square development in Boston.

EV car charging station

It's like something out of a movie," Chan says, describing Boston’s first automated parking garage as a mix between “a vending machine and an elevator.”

The electro-mechanical system developed by U-tron utilizes a sliding-tile puzzle concept, which is commonly used in various industries such as pharmaceuticals, warehousing, and jet engine storage. The system operates by moving vehicles on pallets vertically through lifts and conveyors, following a carefully designed algorithm that prioritizes efficient storage and quick retrieval. With a processing capacity of 85-90 vehicles per hour, the system allows users to enter the garage on ground level and initiate the storage process through a user-friendly digital display or software app. Additionally, the system includes designated space for cars to queue and wait for an available lift in case all cabins are occupied.

“This particular site has achieved something remarkable by unlocking approximately 80,000 square feet of prime office space above the multi-story car park,” Chan says. “In doing so, the car park has become significantly more space efficient. By utilizing the airspace above, they have successfully developed a substantial 80,000 square feet of prime office space. This exemplifies the value of repurposing and repositioning assets.”