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What are the biggest risks and opportunities of 2024?

Charles Myers, Chairman and Founder of Signum Global, joined Ben Breslau, Chief Research Officer at JLL, in a recent episode of Trends & Insights: The Future of Commercial Real Estate to discuss this question.

They covered a range of buzzing topics, including the economy, deglobalization, clean energy, the future of the office, and, of course, one of the hottest issues on the planet: artificial intelligence (AI).

“I don't know anyone that doesn't think AI is incredibly interesting and exciting, but we just need to also keep in mind that there is a fair amount of hype,” Myers says. “We just all need to take a little bit of a deep breath. I do think the equity market's gotten ahead of itself, especially on its AI enthusiasm, but yes, it's truly transformational.”

Both Breslau and Myers acknowledged that AI’s intersection with sustainability efforts is one of the biggest opportunity areas. While achieving clean energy goals may take time, investments in charging infrastructure for electric vehicles and the adoption of green buildings are promising.

"One of the things that we think will be a huge opportunity is any buildings that are either net zero, or on a pathway to net zero – in the medium term, probably three to five years – will have a massive advantage in the marketplace," Breslau says. “Those that aren't are likely to struggle.”

On the global economy, potential weakness in the U.S. and China were highlighted as risks. But looking further ahead, Myers is anticipating a multi-year economic boom. With the wave of decoupling and deglobalization, Breslau emphasized that there is no reason to anticipate a significant reduction in capital flows into real estate.

Women is standing there

The evolution of office space is again a big theme in 2024. With companies seeking higher-quality spaces, but potentially requiring less overall square footage, distressed segments of the office market may present opportunities for repositioning and alternative uses.

“The result of that is a couple of things,” Breslau says. “One is the high end of the market, which most companies want and are concentrating their efforts on, has become incredibly tight.”

He says that while it’s true the office market has challenges ahead, up to 20% of the office market “is incredibly tight, performing incredibly well, and we think actually might be one of the most undersupplied portions of the market.”