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Residential Property

When buying and selling residential property, we deliver value and provide peace of mind to developers, investors, corporations and individuals

​​​JLL's Integrated Residential Services team offers comprehensive real estate services to develop​ers, investors and homebuyers. We focus on domestic high-end residential properties, international residential properties and mixed-use projects, providing end-to-end consulting, marketing and project sales agency services.

What we can offer

International Residential Property Services
With an extensive network of offices spanning the entire Asia Pacific region and worldwide, JLL is the market leader in the field of International Residential Property Services. We offer the premium residential property opportunities in America, UK, Australia, Portugal, Spain and France, providing related services for high-end individual residential buyers.

Understanding government policies and regulations on different property types, market trends, and marketing and transaction processes, our dedicated team provides support services including valuations, development consultancy and letting and management of overseas residential properties, from within China and through our vast global network of offices.

Our team comprises experienced real estate professionals with proven expertise across London, Manchester, New York, Washington, Chicago, Hong Kong, Singapore, Beijing, Shanghai, Chengdu, Shenzhen, Tianjin, Shenyang, etc. We capitalize on our international experience and local knowledge to provide you access to a broad range of client base and sufficient resources to market your property, help you build your property's brand and deliver real value. We can provide you with customized marketing and sales strategies aimed to target high-net-worth(HNW) buyers.

China Residential Consulting and Project Sales Agency Services
Our team is comprised of experienced real estate professionals with proven expertise, providing consultancy, marketing and project sales agency services to developers and investors. We have offices across prominent cities throughout China including Beijing, Shanghai, Chengdu and Guangzhou.

Based on our international experience and local knowledge, our dedicated residential team of professionals is ready to deliver an integrated solution that is customized to your unique needs. Our track record involves prestigious projects in 40 cities across China, including Beijing, Shanghai, Chengdu, Tianjin, Shenyang, Xi'an and Changsha, as well as in Hong Kong, Macao and Taiwan. Our roster of major clients includes top national real estate players such as Vanke, Gemdale and OCT; state-owned enterprises such as CITIC, China Resources and China North Industries Group Corporation; and international companies such as Singapore-based CapitaLand and Keppel, as well as Hong Kong-based Sun Hung Kai, Wharf Holding, Kerry Group and Shui On.
 

Residential Integrated Services

Consulting Services

  • Preplanning and Consultancy: Market study and competitor analysis, Positioning advisory, Marketing strategy, Target buyer analysis, Other preplanning-related services
  • Financial Plan: Sales phasing and payment planning, Pricing and cost analysis, Return on investment(ROI) analysis, Cost of capital and cash flow analysis
  • Marketing and Sales Consultancy: Integrated marketing strategy, Media and promotion channel strategy, Project launch and marketing strategy, Sales stage reporting

Marketing and Sales Services

  • Execution: Sales channel integration across industries and geographies, Brand promotion and property marketing, Profit maximization and price strategy development, High-net-worth individuals(HNWIs) marketing, Sales mechanism supervision and management 


To know more about JLL China Residential Property sector capability, please submit your inquiry via "Contact us" at the right navigation. ​

News and research

 

 

The Residential Index 1Q 2017/asia-pacific/en-gb/research/880/the-residential-index-1q-2017The Residential Index 1Q 2017Generally modest price growth in Asia Pacific's luxury residential markets0x01010063443623C9F9004FA21AA8EABD6132C80096456DD4F4AF204EB9DD2C24B361B045
The Residential Index 3Q 2015/asia-pacific/en-gb/research/723/the-residential-index-3q-2015The Residential Index 3Q 2015Strong sales activity in China on rate cut while some markets see lacklustre sales0x01010063443623C9F9004FA21AA8EABD6132C80096456DD4F4AF204EB9DD2C24B361B045

 

 

Hong Kong housing prices hit record highs, but could still climb higher/china/en-gb/news/609/2017-hongkong-residential-price-riseHong Kong housing prices hit record highs, but could still climb higher<p> <span style="font-size:18px;">​​<em style="line-height:1.6;">​Capital values to rise 10-15% in 2017  </em></span></p><p> <strong>Hong Kong</strong><strong>, Jun 9, 2017</strong> - Hong Kong's residential prices are now as much as 75.9% higher than the market peak in 1997 after the city was handed back to China twenty years ago, according to JLL's <strong>Land and Residential Market Review</strong> published today. PRC developers continue to pour into Hong Kong's land sales market, snapping up all of the <a href="/china/en-gb/services/property-types/residential" target="_blank">residential</a> sites tendered by government so far this year. </p><p> <strong>Highlight: </strong></p><ul><li> <span style="line-height:1.6;">Residential prices are now as much as 75.9% higher </span> <span style="line-height:1.6;">than the mark</span><span style="line-height:1.6;">et peak in 1997.</span><br></li><li> <span style="line-height:1.6;">In terms of consideration, the share of residential sites awarded </span> <span style="line-height:1.6;">to PRC developers has increased from 1% in 2011 to 100% so far this year.</span><br></li><li> <span style="line-height:1.6;">PRC developers borrowed up to 47% of the amount paid to acquire land while</span><span style="line-height:1.6;"> </span> <span style="line-height:1.6;">some local developers</span><span style="line-height:1.6;">'</span><span style="line-height:1.6;"> borrowed as much as 275% to land price.</span><br></li><li> <span style="line-height:1.6;">The appetite of small-to-medium sized developers in the land sales market could potentially be red</span><span style="line-height:1.6;">uced under HKMA's new m</span><span style="line-height:1.6;">easures.</span><br></li><li> <span style="line-height:1.6;">Average size of new flats under construction stands at about 600 sq ft (on saleable area), the smallest since 2001.</span><br></li><li> <span style="line-height:1.6;">A </span> <span style="line-height:1.6;">typical flat now costs about HKD7 million, </span> <span style="line-height:1.6;">compared to HKD 4 million in 1997.</span><br></li><li> <span style="line-height:1.6;">The m</span><span style="line-height:1.6;">ortgage payment to private household income ratio stood at 47% at the end of May, much healthier than in 1997 when it was as high as 100%.</span><br></li><li> <span style="line-height:1.6;">C</span><span style="line-height:1.6;">apital values </span> <span style="line-height:1.6;">of mass and luxury residential will</span><span style="line-height:1.6;"> rise 10-15% in 2017, but rental of luxury residential will drop 0-5%.</span><br></li><li> <span style="line-height:1.6;">Sales activity will be focused in the primary market over the next six months due to the new measures, benefiting the developers.</span><br></li></ul><h3> <span lang="EN-US"><strong>Land Market:</strong></span></h3><p>PRC developers, who withdrew from Hong Kong's government residential land sale market after the property market bubble burst at the end of 1997, have been steadily returning to the market since 2011. In terms of consideration, the share of residential sites awarded to PRC developers via government public land sale has gradually increased from 1% in 2011 to 100% so far this year. The names we are seeing in the market has also become increasingly varied. </p><p>In terms of maximum developable Gross Floor Area for the residential sites awarded via government public land sale, the contribution from PRC developers in 2016 has also doubled to 4 million sq ft from the level in 2015. So far in 2017, the total GFA yielded by the residential sites sold exceeds the whole year figures for 2013, 2014 and 2015. </p><p>PRC developers now account for 62% of the total market capitalization of property development companies listed on the HKEx, suggesting there is still huge potential for these companies to engage in property development in Hong Kong. </p><p>Hong Kong Monetary Authority introduced new management measures for lending to developers in May. These measures target developers which use a high gearing ratio to finance the acquisition of land and construction costs. In some cases, the amount borrowed for construction was significantly higher than the cost of acquiring the land.  </p><p>PRC developers are usually more likely to utilise financing early on in the development process compared with their local counterparts. These developers borrowed up to 47% of the value of the land. But the market has seen cases of some local developers taking on syndicated loans where the borrowed amount was as high as 275%. This potentially could have raised the concern of the HKMA. </p><p> <strong>Lau Chun-kong, International Director and Head of Valuation and Advisory Services in Asia at JLL, </strong>(Right on photo)<strong> </strong>said: "We believe the government's latest tightening measures will limit the gearing ratio and increase the cost of land acquisition and property developments. Local heavyweights, which usually carry lower gearing ratios, will be minimally affected. However, the appetite of small-to-medium sized developers with less robust cash positions could potentially be reduced," </p><p>He expects PRC developers to remain eager in seeking residential development opportunities in the city given the ongoing depreciation of the RMB and their longer-term global expansion strategies. </p><h3> <span lang="EN-US"> <strong>Residential Market</strong> </span></h3><p>Our preliminary data shows that capital values of mass and luxury residential rose 9.1% and 7.5% respectively in the first five months of 2017, despite the government introducing new stamp duty measures. Prices of residential properties are now as much as 75.9% higher than the market peak in 1997 and have rebounded by as much as 140.5% from the lows following the global financial crisis. </p><p>Leasing activity gathered pace through the first five months of 2017, though ongoing downgrading trends led to a hike in vacancy levels in the top-end of the market. Still, luxury residential rents were able to edge up 0.8% over the same period.</p><p>With prices hitting new record highs, developers have increasingly sought to build smaller units, to keep lump sums affordable. The average size of new flats currently under construction stands at about 600 sq ft, which is the smallest since 2001. </p><p>A typical flat now costs about HKD7 million, which about 17 times the average median household income. Nevertheless, the mortgage payment to private household income ratio stood at 47% at the end of May, much healthier than in 1997 when it was up to 100%.</p><p>Historically, capital values have trended in the same direction as transaction volumes. Since 2012, we have seen a divergence in this trend, where capital values either continued to rise or remained unchanged despite a drop in volume. We think that the government's cooling measures were a main culprit in distorting market ecology and a sharp drop in transaction volume. </p><p>Despite the government's cooling measures, the primary sales market continues to perform well, largely supported by strong pent-up demand from first time buyers, which accounted for about 90% of overall transactions in recent months. The appeal of primary market developments has been supported by developer financing, which helps buyers to get on the housing ladder. Some individual developments have reported as much as 35% of buyers utilising developer financing but currently accounts for very few transactions in the overall market. </p><p>Average monthly sales in secondary market, however, fell 41% in the first four months to 3,515 compared with the previous tenyears.  We believe that the secondary sales deadlock is mainly attributed to the cooling measures restricting liquidity in the secondary market. </p><p>The secondary market is a huge source of supply, with a total of 1.2 million private units. On the other hand, the primary market accounts for only a small share of the overall market, with the last 10 years (2007-2016) seeing an average of just 10,952 units being completed per year despite the government's intention to lift supply. </p><p> <strong>Joseph Tsang, Managing Director at JLL,</strong> (Left on photo)<strong> </strong>said: "Sales activity will be focused in the primary market over the next six months given the new LTV measures and deadlock in the secondary market. This will continue to benefit developers with a line-up of new project launches, against an expanding supply pipeline. Developers will actively readjust to any future government policy, whilst remaining eager in their new launches"</p><p>"With the HKMA's new measures unlikely to see changes in the current market dynamics and the impact of the anticipated interest rate rise largely factored into purchased decisions, we expect the capital values across the board to rise 10-15% for the full year. Rental of luxury residential will drop 0-5% this year," he said. </p><p style="text-align:center;">- ends -</p><p style="text-align:center;">​ <br> </p><p> <em style="line-height:1.6;">>>>Read more about </em><em style="line-height:1.6;"><a target="_blank" href="http://www.joneslanglasalle.com.cn/china/en-gb/news" style="line-height:1.6;">JLL News</a><br></em><em style="line-height:1.6;">>>>Read more about​ </em><a target="_blank" href="http://www.joneslanglasalle.com.cn/china/en-gb/research" style="line-height:1.6;"><em>JLL Research</em></a></p><p></p><div> <br>​</div> <span class="ms-rteThemeForeColor-5-0 ms-rteThemeFontFace-1" style="background-color:#ffffff;"><strong><em>About JLL</em></strong></span> <p style="font-family:'helvetica neue', helvetica, arial, sans-serif;margin-bottom:20px !important;line-height:1.57143 !important;color:#454545 !important;background-color:#ffffff;"> <span class="ms-rteThemeFontFace-1">JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $136 billion. At the end of the first quarter of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 78,000. As of March 31, 2017, LaSalle Investment Management had $58.0 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit </span><a target="_blank" href="http://www.joneslanglasalle.com.cn/" rel="nofollow" style="color:#006ed3;"><span class="ms-rteThemeFontFace-1">www.jll.com</span></a><span class="ms-rteThemeFontFace-1">. </span></p><p style="font-family:'helvetica neue', helvetica, arial, sans-serif;margin-bottom:20px !important;line-height:1.57143 !important;color:#454545 !important;background-color:#ffffff;"> <span class="ms-rteThemeFontFace-1"></span><span class="ms-rteThemeFontFace-1">JLL has over 50 years of experience in Asia Pacific, with 36,800 employees operating in 95 offices in 16 countries across the region. The firm won the ‘World’s Best’ and ‘Best in Asia Pacific’ International Property Consultancy at the International Property Awards in 2016 and was named number one real estate investment advisory firm in Asia Pacific for the sixth consecutive year by Real Capital Analytics.​​ </span><a target="_blank" rel="nofollow" href="http://www.joneslanglasalle.com.cn/asiapacific" style="color:#006ed3;"><span class="ms-rteThemeFontFace-1">www.jll.com/asiapacific</span></a><span class="ms-rteThemeFontFace-1">  </span></p><p style="font-family:'helvetica neue', helvetica, arial, sans-serif;margin-bottom:20px !important;line-height:1.57143 !important;color:#454545 !important;background-color:#ffffff;"> <span class="ms-rteThemeFontFace-1">In Greater China, the firm was named ‘Best Property Consultancy in China’ at the International Property Awards Asia Pacific 2016, and has more than 2,200 professio</span>nals and 14,000 on-site staff providing quality real estate advice and services in over 80 cities across the country​.  <a target="_blank" rel="nofollow" href="http://www.joneslanglasalle.com.cn/china/en-gb" style="color:#006ed3;"><span class="ms-rteThemeFontFace-1">www.joneslanglasalle.com.cn</span></a><span class="ms-rteThemeFontFace-1">​​​​</span></p>0x0100E81015D9D08198458B498FF948D658F90052B0972AFC77B94093C478C1B5B47C88
SRE Group acquires waterfront land to jointly develop luxury condominiums in the Bay Area, San Francisco/china/en-gb/news/602/sre-group-acquires-waterfront-landSRE Group acquires waterfront land to jointly develop luxury condominiums in the Bay Area, San Francisco<p><strong>​​</strong><span style="line-height:1.6;"><strong>Shanghai, 10 May 2017</strong></span><span style="line-height:1.6;"> </span><span style="line-height:1.6;">- </span><span style="line-height:1.6;">Leading Chinese Developer </span><strong style="line-height:1.6;">SRE Group Limited (SRE)</strong><span style="line-height:1.6;"> announced recently that its wholly-owned subsidiary </span><strong style="line-height:1.6;">SREUS SF LLC</strong><span style="line-height:1.6;"> acquired an 80 percent interest in the fully entitled site located at 75 Howard Street in San Francisco, USA from </span><strong style="line-height:1.6;">RDF 75 Howard LP</strong><span style="line-height:1.6;">.</span><strong style="line-height:1.6;"> </strong><span style="line-height:1.6;">SRE is a subsidiary of</span><span style="line-height:1.6;"> </span><strong style="line-height:1.6;">China Minsheng Investment Group</strong><span style="line-height:1.6;"> (CMIG), the </span><span style="line-height:1.6;">largest </span><span style="line-height:1.6;">privately owned</span><span style="line-height:1.6;"> investment group </span><span style="line-height:1.6;">in China. RDF 75 Howard LP is  an investment fund controlled by </span><strong style="line-height:1.6;">Paramount Group, Inc. </strong><span style="line-height:1.6;">(Paramount), a publicly-owned real estate investment trust (NYSE:PGRE) headquartered in New York. The 1,860-sqm site currently contains an eight-story fully operating parking garage. The plan is that SRE, Paramount and </span><span style="line-height:1.6;">JBC 75 Howard LLC, an affiliate of The John Buck Company, L.L.C.</span><span style="line-height:1.6;">, a renowned developer in the USA, will jointly develop a 20-story mixed-use project containing luxury condominiums and a ground floor restaurant.</span></p><p><strong>JLL</strong>, as the Exclusive Sales Agent, has successfully concluded the transaction. </p><p>The Property is prominently situated right next to the Embarcadero, in the heart of San Francisco's burgeoning South Financial District, two blocks away from the Bay Bridge. It boasts close proximity to all forms of public transportation and is only a five-minute walk to the Transbay Redevelopment Plan area, a key infrastructure project that will dramatically improve regional transportation in the Bay Area and throughout California. </p><p>The site has all required entitlements, making it the only entitled development site on the City's waterfront.</p><p>Upon its completion, it will fill a void in the market for luxury <a href="/china/en-gb/services/property-types/residential" target="_blank">residential ​</a>developments in San Francisco. Residential ​pricing in the city has increased dramatically in recent years due to a severe shortage of housing brought on by record-breaking job growth and a steady influx of new, wealthy residents, particularly in the Bay Area, which is renowned as a global innovation center with all kinds of technology companies gathering together. The market remains very unbalanced while this trend continues.</p><p>SRE noted that this new investment is an excellent opportunity for the firm. Through the acquisition, the firm grasped the chance to develop a multi-story luxury property at the waterfront in a global gateway city.  It will bring SRE further growth via adding overseas property to the portfolio, which is also aligned with its strategy of diversifying its overall investment portfolio in both geographical and asset type perspectives.​​ </p><p><strong>Rob Hielscher</strong>, Managing Director of JLL's Capital Markets Group in the Bay Area, commented that "This transaction illustrates the continued interest from Chinese developers in high profile development sites in San Francisco. 75 Howard is a one-of-a-kind development site on San Francisco's waterfront and the project will be the city's premier ultra-luxury condominium development.  We are pleased to have facilitated SRE Group's first investment in the United States and the formation of SRE's joint venture with Paramount Group and The John Buck Company."</p><p><strong>Flora Wang</strong>, National Director of International Capital Group at JLL, noted, "We're very glad to be able to facilitate the transaction, helping SRE Group lock down this opportunity to develop luxury property in San Francisco where it has the highest concentration of ultra-high net worth individuals. The market is bolstered by high entry barriers and a scarcity of available land, which have in turn limited the inventory of prime luxury condominiums. This property is ideally positioned to fill a void in the market.  And we believe this will be a very important and solid step for SRE to enter US market and achieve its business globalization."​</p><p> </p><p style="text-align:center;">– ends –</p><p> </p><p><em>>>>Read more about </em><a href="http://www.joneslanglasalle.com.cn/china/en-gb/news"><em>JLL News</em></a><br><em>>>>Read more about  </em><em><a href="http://www.joneslanglasalle.com.cn/china/en-gb/research">JLL Research</a></em></p><p><br></p><p style="font-family:"helvetica neue", helvetica, arial, sans-serif;background-color:#ffffff;color:#454545 !important;"></p><span class="ms-rteThemeForeColor-5-0 ms-rteThemeFontFace-1" style="background-color:#ffffff;"><strong><em>About JLL</em></strong></span><p style="font-family:"helvetica neue", helvetica, arial, sans-serif;background-color:#ffffff;margin-bottom:20px !important;line-height:1.57143 !important;color:#454545 !important;"><span class="ms-rteThemeFontFace-1">JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $136 billion. At the end of the first quarter of 2017, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 78,000. As of March 31, 2017, LaSalle Investment Management had $58.0 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit </span><a target="_blank" href="http://www.joneslanglasalle.com.cn/" rel="nofollow" style="color:#006ed3;"><span class="ms-rteThemeFontFace-1">www.jll.com</span></a><span class="ms-rteThemeFontFace-1">. </span></p><p style="font-family:"helvetica neue", helvetica, arial, sans-serif;background-color:#ffffff;margin-bottom:20px !important;line-height:1.57143 !important;color:#454545 !important;"><span class="ms-rteThemeFontFace-1"></span><span class="ms-rteThemeFontFace-1">JLL has over 50 years of experience in Asia Pacific, with 36,800 employees operating in 95 offices in 16 countries across the region. The firm won the ‘World’s Best’ and ‘Best in Asia Pacific’ International Property Consultancy at the International Property Awards in 2016 and was named number one real estate investment advisory firm in Asia Pacific for the sixth consecutive year by Real Capital Analytics.​​ </span><a target="_blank" rel="nofollow" href="http://www.joneslanglasalle.com.cn/asiapacific" style="color:#006ed3;"><span class="ms-rteThemeFontFace-1">www.jll.com/asiapacific</span></a><span class="ms-rteThemeFontFace-1">  </span></p><p style="font-family:"helvetica neue", helvetica, arial, sans-serif;background-color:#ffffff;margin-bottom:20px !important;line-height:1.57143 !important;color:#454545 !important;"><span class="ms-rteThemeFontFace-1">In Greater China, the firm was named ‘Best Property Consultancy in China’ at the International Property Awards Asia Pacific 2016, and has more than 2,200 professio</span>nals and 14,000 on-site staff providing quality real estate advice and services in over 80 cities across the country​.  <a target="_blank" rel="nofollow" href="http://www.joneslanglasalle.com.cn/china/en-gb" style="color:#006ed3;"><span class="ms-rteThemeFontFace-1">www.joneslanglasalle.com.cn</span></a><span class="ms-rteThemeFontFace-1">​​​​​​</span></p>0x0100E81015D9D08198458B498FF948D658F90052B0972AFC77B94093C478C1B5B47C88